Everyone thinks they know who are the biggest marketing companies in the world, and I'm sure you know some of the famous agencies like BBDO, Havas or Grey. But would it surprise you if I told you that those agencies aren't even in the top 10? The landscape of global agencies has become cluttered and confusing over the past 10 years. While large networks of agencies and holding companies are at the forefront, there has been a convergence of consulting firms and technology giants that have joined the competition, as have internal agencies. All of this continues to blur the dividing line between what is considered an agency and who is best suited to support your global digital, advertising and marketing initiatives.
Engine is a marketing company based on 14 agencies working across the spectrum of marketing disciplines. They have 30 offices around the world, from New York to Shanghai, Los Angeles, Sydney and more. This new generation of marketing agencies has worked with clients such as Unilever, Nestle, American Express, Disney, Xbox and more. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.
The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. Mc Group is the largest independent advertising and public relations agency in Germany and Europe. They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid, to name a few.
With more than 80 offices around the world, the German communication agency is the only agency that is present in the 28 Member States of the EU and in economic centers around the world. Saatchi & Saatchi, which began as an emerging advertising agency in London in the 1970s, has grown into a global communication agency with 114 offices in 67 countries. Although it remains the smallest of the three main advertising agencies in the Publicis Groupe network, the agency continues to work with six of the top 10 global advertisers. Edelman is the world's largest independent public relations agency that helped define public relations.
modern. The agency continues to push the boundaries of what public relations can do and partners with 2000 of the world's leading companies, helping them evolve, promote and protect their brand and reputation. Edelman has 65 offices and 5000 employees. Read more about this agency here.
Cheil Worldwide, South Korea's largest advertising agency, has a turnover more than three times that of its closest domestic rival. The agency has 53 offices in 43 countries and 6,200 employees worldwide. Owned by the Samsung Group, Cheil's list of major customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Zenith, part of Publicis Media, is the ROI agency with 5000 specialists in 95 markets.
The agency specializes in communications planning, media, value optimization, technology and data and the analysis. Zenith has worked with companies such as Aviva, 21st Century Fox, Mercedes, BMW and more. Xaxis is The Outcome Media Company, which combines advanced artificial intelligence with data and proven expertise to optimize programmatic media investments. With 1800 programmatic experts, Xaxis has more than 3000 customers in 47 markets in North America, Europe, Asia-Pacific, Latin America and the Middle East.
Xaxis is a member of WPP's GroupM. Founded in 1923, Y&R is a world leader in marketing communications within the WPP network. The agency operates as a global boutique agency that connects deep information on the needs of local companies with consumers, united by a global team. Y&R's customer list includes RockCked, Dell, Xerox, Burger King and Movistar.
Carat is a comprehensive media buying and planning agency that seeks to redefine media for clients today's most innovative. The agency consistently ranks high in RECMA's global qualitative assessment ranking and serves clients in 150 countries with more than 10,000 talented employees. Carat is also the largest agency in the Dentsu Aegis network in terms of annual revenues. Walter Thompson is the best-known marketing agency in the world and has been creating creative solutions for creating lasting brands for more than 150 years.
JWT, a true global agency, has more than 200 offices in more than 90 countries and nearly 10,000 employees. The WPP agency is the official agency of Church's Chicken, US, US Marine Corps, Subway and KPMG, to name a few. Mediacom is one of the world's leading media companies, with 7,000 employees in 125 offices in 100 countries around the world. They were originally Grey's media division, but they separated to focus on full-time media and work with companies such as Mars, P&G, AB InBev, GSK and Sony.
Mediacom is part of GroupM and is a member of WPP. Founded in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare is the official media agency of Pandora Jewelry, TJX and Tyson Foods.
In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most prestigious advertising agencies and regularly receives awards and awards. While maintaining a lower profile than other major agencies, DDB continues to work with major brands, from Heineken to Ubisoft and Volkswagen, while acting as an official agency for McDonald's, Jeep and more. Dentsu is the largest advertising agency in Japan.
The agency offers a wide range of services in eight business areas, including marketing, digital, creative sphere, promotions, media, content, public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. PwC Digital Services is the agency division of PricewaterhouseCoopers, a multinational consulting firm. With more than 10,000 team members worldwide, the digital agency offers innovation, strategy, experience, technology, knowledge and creation services branded.
Accenture Interactive is the world's largest agency by revenue, with more than 18,000 employees in 40 offices around the world. The digital agency is a subsidiary of management consulting firm Accenture and represents around 13% of the total revenues of its parent company. Overview and forecasts on current issues Industry and market perspectives and forecasts Key figures and classifications on companies and products Information and preferences of consumers and brands in various sectors Detailed information on political and social issues All key figures on countries and regions Market forecast and expert KPIs for more than 1000 markets in more than 190 countries and territories Information on consumer attitudes and behavior worldwide Business information on more than 100 million public and private companies Detailed information on more than 39,000 online stores and marketplaces Direct access data for 170 industries in more than 150 countries and more than 1 million. Get quick analyses with our professional research service.
Detailed information on our data sources, a concise stock dictionary and frequently asked questions. The 10 largest marketing companies in the world and what they do Back to a well-established player that is now making its way into the digital world. Founded in 1935 in Chicago, Leo Burnett began his career as an advertising agency. While this is still a fundamental part of their offering, it couldn't have survived that long without adapting to the times.
It's now one of the world's leading digital marketing agencies, with a focus on advertising, marketing, and branding (both online and offline). Of course, today, this also includes digital campaigns. A man posted a mocking post on Facebook complaining that the ads of the tampon supplier Bodyform misinterpreted the reality of menstruation. While it could have ended there, in response, Carat conceived a reaction video parody of the fictitious “CEO of Bodyform” (Bodyform is actually a P&G brand).
Since the response video also went viral, Bodyform earned praise from consumers and the industry alike. Founded in 1982 in Portland, Oregon, W+K is an independent creative marketing agency with eight offices around the world and 1,400 employees. They have offices in Amsterdam, the United Kingdom, China, India and Brazil, as well as in the US. UU.
They also specialize in everything from digital marketing to advertising, design and technology. And they've done a fantastic job with their customers, including this great part for KFC. It's no wonder that this announcement turned out to be quite divisive and caused a huge outcry on social media. Some called it feminist propaganda, while others accepted the message. But as they say, lack of publicity is bad publicity. Thanks to Grey's announcement, for a few days, Gillette accumulated 1.5 million mentions on various blogs, social media sites, media and other digital sources.
Proof that even (or especially) controversial content can change the rules of the game in digital marketing. Become a work-ready digital marketer in just 3 to 7 months, all backed by CareerFoundry's employment guarantee. Today, the company has become a recognized leader in the trading industry, having successfully launched more of 300 e-commerce sites for renowned companies. The company is known for its public relations services, but some of its divisions also specialize in digital marketing.
Market research allows you to discover new customers, your ideal clientele and market trends, and that's what makes it crucial. The world's largest digital marketing agency is WPP, a London-based company that owns several subsidiary agencies such as Ogilvy, Grey and GroupM. There is no “best company” for digital marketing, as it depends on your specific needs and objectives. These subsidiaries specialize in several marketing fields, such as healthcare advertising, digital marketing, marketing promotions for buyers, data management and sports marketing.
In addition, artificial intelligence (AI) is improving rapidly, helping marketing companies make better use of consumer data, an important factor in this expansion. While many organizations employ internal digital marketing teams, an equal number outsource this work to specialized digital marketing agencies. Accenture is not only a major global management consulting firm, but also a growing marketing services company. In addition, the company focuses on business-to-business (B2B) marketing and works with several consumer marketing clients, providing them with end-to-end digital solutions.
If you don't like internal marketing, there aren't an endless number of digital marketing agencies to work for, from established companies in the sector to newer, more modern startups that are revolutionizing the traditional marketing landscape. Companies can't survive fierce competition without conducting proper market research, and that's where marketing companies come into play. Marketing companies can prevent this problem, so large companies cannot stop using their services.
